Tag: Tolaram
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Want to Survive as an Entrepreneur? Solve Problems

It is true that the owners of Tolaram Group are not Nigerian, but their ability to build an almost one billion dollar company in Nigeria is not inherently tied to where they are from but to how they solve the problems that arise in their lives. In the first Culture post, I spent…
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How One Company Defied the Odds and Is Grossing Almost $1 Billion in Nigeria (Part 2)

Patient Capital Tolaram entered the Nigerian market in 1988 but it took 20 years for the company to gross $100 million. Tolaram spent the first several years figuring out their profit formula. The company was patient for growth, but impatient for profit. Because market creating innovations enter uncharted and untested territory, entrepreneurs and investors…